! , ?, A standard Juul pod contains about 0.7 mL of liquid at 5% nicotine strength. Thats roughly How much nicotine is in JUUL? Teens say they don't vape, they 'Juul.' That makes the activity hard to track Los Angeles Times How Many Cigarettes Equal One Juul Pod Vaping Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune Juul Delivers More Nicotine to System Than Cigarettes: Study