Color scientists explain the dress that went viral RIT The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example How "The Dress" Became an Illusion Unlike Any Other Scientific American Relaxed Fit Maternity Dress Pants Black Hatch Boutique Baby Boys Pants in Baby Boys Clothing Black Walmart.com Brooke Shields's Dress Has a Slit All the Way Up to Her HipSee the Photos