The FDA Has Banned Juuls. Here's What's Next From The FDA FDA reverses marketing ban on Juul e cigarettes FDA lifts ban on Juul e cigarettes LinkedIn What new federal action on e cigarettes means for Juul The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.