SNEAKER OF THE YEARIn 1985, Nike released Michael Jordans first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex.