Measure What Matters: OKRs - The Simple Idea that Drives 10x GrowthThe revolutionary movement behind the explosive growth of Intel, Google, Amazon, and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial