Juul vs. Cigarettes Mind Over Media Nicotine Equivalent To Juul Pod Experts, Students Weigh In On The Effects Of Juuling The Daily Teens Who Vape Are More Likely To Start Smoking Australia Differences Between a Vape and a JUUL by Kashif Bashir Medium This statement is common, but it is not true! According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes! The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune